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be different for each product or service in each situation. One of the most important skills to be ding to ads that are more relevant to viewers and more effective for companies' marketing products. eted ads. Also brought about by the Internet and the theory of The Long Tail, advertisers will have inted flyers and rack cards, radio, cinema and television ads, web banners, mobile telephone screensFor a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires oCommercial advertising media can include wall paintings, billboards, street furniture components, prue, "Vaseline" = petroleum jelly, "Hoover" = vacuum cleaner, and "Band-Aid" = adhesive bandage) ? thInternet marketing refers to the placement of media along different stages of the Customer engagemen